You’ve invested countless hours and dollars into your prized collectible car. Whether it’s a pristine classic, an ultra-rare exotic, or a highly-customized build – you want to ensure you get the maximum return on it when it comes time to sell. So, what’s the best way to sell your collector car?
While selling privately may seem appealing, creating interest, vetting prospective buyers, managing negotiations and so on can be an uphill battle.
Online marketplaces like Autotrader or Cars.com can seem like a tempting option to get eyes on your car. But – will the right buyers for your specialty vehicle really be there? Likely not, and the truth is more of the wrong eyes on your car only creates more of a headache.
So, what is the best way to sell your collector car? Online auctions. They have the unique ability to capture a targeted audience, maximize and attain the true market value, and much more.
Reach Wide, Yet Targeted Audience
Selling your vehicle privately leaves you with an extremely limited reach. This makes it nearly impossible to get the right eyes on your vehicle and feel confident that you’re getting the best value for your car. In contrast, auctions can drive major traffic to your vehicle. For example, in April alone Bring a Trailer received 8.1 million visits to their website.
The important part is, those 8.1 million visits include the specific target audience you’re looking for – serious collectors and car enthusiasts, including those looking specifically for the vehicle you have.
Emotions Maximize Value
Statically advertising your vehicle online requires you to show your cards and name your price. Why artificially place a ceiling on your vehicle? Listing your collectible car in auction leaves the opportunity open ended while still being able to have the protection of a reserve.
When your car is unique – you often end up with a handful of collectors and enthusiasts who have been seeking this specific vehicle out. They understand its true value and can bid the car up even higher than you had originally hoped for.
Capture & Set Market Value
What better way is there to ensure you’re getting the real market value for your vehicle than to list it in an auction and let the market speak for itself? Cars sold in auction are often what set the current market valuation for vehicles. In fact, they are used most reliably as comps to assess value on other cars in order to set expectations or pricing.
The Best Way to Sell Your Collector Car
It’s pretty clear online auctions are the best way to sell collector cars. But, simply taking a few pictures and listing your car in auction isn’t going to get the results you’re looking for alone. Proper presentation and promotion – with professional photography, videos, and auction management – goes a long way in attracting more bidders.
At WOB Cars, this is what we specialize in with over a decade of experience selling collectible cars primarily through the Bring a Trailer platform. If you’re looking for the best way to sell a collector car and make sure you get the highest value for your prized possession, our team is ready to help you with our proven process! From evaluation to detailing, photography, listing, and engaging bidders, we’re ready to help you. Let’s talk.
