It caused a sensation at Turin in 1953 and became so popular that seven countries had their own unique iterations of the car manufactured. We’re of course referring to Italy’s Iso Isetta. The “bubble car,” as it was affectionally nicknamed, was the product of a social environment focused on prudent, resourceful reconstruction after the devastation…
As the success of the BMW Isetta 250 and 300 continued, BMW recognized the necessity to enlarge their product offering by producing a viable four-seater model. Still recovering from the devastation in post-war Germany, BMW was scrambling to retain ownership of their company and generate sales growth. The Isetta 300 was a turning point for…
Quickly realizing the success of the 300SL could be broadened, in 1955 Mercedes-Benz took the 300s delicious recipe and diluted it just the proper amount to create the 190SL. The 300SL (a homologation and homage to the contemporary race car champions) was a tubular framed, luxurious grand tourer that each had an inline-six motor tested…
